LEICHT SEATTLE

Social Media Branding Design | Content Feed Curation | Copywriting & Research

LEICHT SEATTLE, is a high-end custom cabinetry company that creates artful modern living through minimal & highly crafted design. The goal for this client was to establish highly recognized branding, curate a captivating Instagram feed, and write accurate captions explaining the interior architecture in a thoughtful way through learning & researching.

Instagram Story Design

Inspired by minimalistic catalogues, I wanted the viewer experiencing a LEICHT SEATTLE story to feel like they were flipping through pages of an interior architecture magazine.

Staying aware & being thoughtful.

During the beginning of the Pandemic when everything closed everyone flocked to social media to stay connected with the world. I wanted to represent the LEICHT SEATTLE brand in a thoughtful way to help their followers feel more safe and to show that we are aware of whats going on and can quickly adapt with relevant situations.

Instagram Curation Design

Thoroughly enjoyed curating for the Instagram of LEICHT SEATTLE. Below are a different houses featured that all include LEICHT SEATTLE designs in their kitchens, bathrooms, and closets.

Curating their Instagram feed with one home per month was challenging in a sense because I had to curate & balance out colors, tones, room types, cabinet types, and certain angles of the home for the most optimal feed curation that felt visually cohesive.

Writing Copy & Research

Writing captions for LEICHT SEATTLE took more thought & research than I originally thought. I write copy for a lot of different clients but I had to be intentional with what I wrote for this client. The captions had to be factual but also carry a “voice” the brand portrays.

Most of my research into learning about the homes itself. Reading about the things like the materials, how it was built, who took the photography, and how these changes affected the overall result of the entire home.