The Lodges on Vashon
Social Media Branding Design | Content Creation | Photography
The Lodges on Vashon are where modern design meets mother nature. I wanted to capture this Pacific Northwest island getaway in the best light possible. I did this through consistent social media branding, high quality content creation, and photography.
Instagram Story Design
A series of a few Instagram/Facebook Stories I created with my own photography and visual design work.
My Most Successful Campaign for the Lodges on Vashon
In the beginning of 2020, The Lodges on Vashon had told me about this awesome two-night package deal that included wine, chocolates, and an extra something special all for $500 during Valentine’s Day weekend. Immediately when I was told about this I could see this beautiful campaign planned out in my head. I planned out the campaign from the beginning to the very end. It was broken into 3 stages over 2 months: strategizing/planning, content creation, and curating/launching.
When the first stories were posted to their Instagram account I saw an immediate 200% increase in their engagement from their very first day! The campaign was so successful that every room ended up being booked that weekend. The Lodges on Vashon loved the deal so much that they had me extend the campaign through the rest of the month. At the end of the month they told me it was their most revenue they had ever earned for a month ever!
Instagram Feed Curation
A few different Instagram curation spreads I designed month by month. I tried to keep a balance of up close detail photos as well as far away photos to have some breathing room within the spread. All photos taken by me.
Photography
Here is some of the photography I captured for The Lodges on Vashon to use in their social media marketing.
